Giuseppe Peluso, known as Pino, is one of the most illustrious names of the prestigious Neapolitan tailoring tradition. Born in 1972 in Caivano, his father was a tailor and his mother worked as an embroiderer. At the age of fourteen he already made and signed his first jackets, after having learned to cut and sew vests, jackets and trousers to perfection. Since 2017, Sartoria Peluso has been welcoming its customers to Posillipo, in a splendid and panoramic lounge overlooking the Gulf of Naples.
Tell us your story.
My father always said I would be a good architect, but my dream was to become a Maestro Sartore and luckily he never hindered my choices. My grandmother passed on the love for this profession to my father and he passed it to me. Needle and thread are a constant in the family: my mother is also a skilled embroiderer, so once my parents got married they decided to work together on their own. I was born among the smells and colors of the fabrics: mine was a story already written. The apprenticeship was long and at times very tiring: I did not have a Saturday or Sunday free from work, for years. Dad taught me everything.
But just as in the past, even today to obtain a well-made suit we employ a hundred working hours, all of pure manual skill. Tailoring is a place of creation, where minds and hands create unique and inimitable clothes.
As an independent artisan, I cannot host many young apprentices, but one of the next projects to be carried out will be precisely to make sure to continue to give the opportunity to learn this noble art, passing on everything I have learned and who knows how much. I will learn more.
What is your vision of tailoring?
For love and following my DNA I have chosen to continue making clothes entirely by hand. I have always wanted to offer my customers a real experience together with the creation of the dress. I don't admit alternatives or shortcuts, my clothes are made with the same techniques that were used hundreds of years ago; only the style of the shapes, lines, or proportions change, adapting to generational changes. But just as in the past, even today to obtain a well-made suit we employ a hundred working hours, all of pure manual skill. Tailoring is a place of creation, where minds and hands create unique and inimitable clothes.
Your workshop offers a great variety of fabrics. Do you choose them personally?
I choose the fabrics personally and meticulously, based on the experience gained over the decades. They must contain all the qualities of excellence necessary to become the image of the style of Casa Peluso.
Who are your clients?
A great part of my clientele is composed of families who for generations have been coming to my tailor's shop bringing their children and grandchildren, but also of many new young people who come to visit us for having seen one of my suits worn by someone. My list of clients also includes politicians and entrepreneurs who bring the real Made in Italy all over the world, through my suits.
Is there a moment that you remember with particular emotion?
Speaking of moments related to my career, I certainly remember with great emotion the Campania Gold Scissors award, in 2008, and the MAM- Maestro d’Arte e Mestiere from the Cologni Foundation in 2020. The first because it was done by and with colleagues of great experience, and sets the moment in which everyone recognizes you as "an excellent tailor".
What does it mean to be a MAM?
Being a MAM is something that goes beyond any competitive thought. You don't have to make the most beautiful jacket or trousers, here you are weighed, evaluated and judged as a craftsman, as a man and as a master. Being a MAM for me means being part of an elite of people who, with devotion and sacrifice, are able to convey emotions directly to the heart and mind of those who admire their creations. Being a MAM is also a responsibility because you are called to transmit what you do to the apprentices who see and follow you.
How do young people live your profession? Do you pass this crafts down to new generations?
Having persevered in carrying on local tailoring traditions sets us as examples for young people who want to follow our path. In my life I have taught this profession to several apprentices, including some from a penitentiary in Naples for juvenile offenders. As an independent artisan, I cannot host many young apprentices, but one of the next projects to be carried out will be precisely to make sure to continue to give the opportunity to learn this noble art, passing on everything I have learned and who knows how much. I will learn more.