Via Montenapoleone, 21
The first european CASA LOEWE finally opens in Milan, in the beautiful location of Via Montenapoleone 21. After its debut in Tokyo, the Spanish luxury brand is launching a new store concept under the creative director Jonathan Anderson. For the event, LOEWE has involved Ugo La Pietra, architect, designer and expert in applied arts, who has created the "Colonne Infinite", a set of five sculptures, each about 2 metres tall. The sculptures inspired by the key motifs of artistic vocabulary of La Pietra and dialogue in contrast with the spaces of the old building.
LOEWE Customers can buy a miniaturized version of one of the works.