‘Cremona is Music’ is the new campaign conducted by the municipality of Cremona as part of the activities to promote tourism aimed at amplifying the effects of the campaign #inLombardiaComeMe. Conceived by the Lombardy Region, the latter calls on the different Lombard provinces to participate with a view to making the most of their culture and encouraging tourism. The new campaign is not linked solely to Cremona’s well-known and celebrated tradition of instrument-making, for music is everywhere in the city: every part of this little gem in the middle of the Po Valley evokes music. The initiative has two exceptional testimonials: from the violinist Lena Yokoyama and from the director of the Museo del Violino Virginia Villa, member of the scientific committee of Fondazione Cologni, who recount the artistic and professional journey that has led to them becoming active and enthusiastic players in the cultural promotion of the city of Cremona.

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