February 2014

Samsung launches Maestros Academy: a digital academy that connects the craftsmen with young people from all over Italy through Samsung devices.
The project has been conceived to enhance Italian craftsmanship, giving a voice to the excellence of Made in Italy, and to encourage the transmission of know-how to the new generations. The maestros selected, including the shirtmaker Siniscalchi and the embroiderer Pino Grasso, using tablets, smartphones and monitors have the opportunity to show students the secrets of their know-how through lectures and interactive chat.